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Writing for machines that quote you

A practical editing pass for copy that will be read by models as often as by people.

Assume every paragraph you publish will one day be lifted out of its page and shown to someone who never sees the rest. Edit accordingly.

Resolve the pronouns

"It integrates with your existing stack" — what does? Quoted alone, that sentence is about nothing. Repeating the subject reads as slightly redundant on the page and entirely necessary off it.

Put the answer in the first sentence

Journalistic structure works here for the same reason it works in print: readers and extractors both stop early. Context can follow the point; it should not precede it.

Prefer specific nouns

"Solutions", "experiences" and "offerings" carry no information. They also give a model nothing to match a question against.

A short checklist

  1. Could this paragraph stand alone and still be true?

  2. Does it name its subject rather than referring back?

  3. Does it make one claim, or two tangled together?

  4. Would the heading above it match a question someone would type?

None of this requires writing for machines at the expense of people. Copy that survives extraction is usually just clearer copy.